Just kidding. I actually like it when you stare at my blogs. I want you to stare at my blogs. And not just stare at them, but play with them too. You know, comment, like, share…that kind of play.
I get asked a lot about blogging, especially from telecom agents and telecom marketing people. The general consensus is there is a lot of mystery surrounding blogging, and people don’t understand what it’s for, how to do it, if it’s worth the time investment, and so on.
So these next few posts will focus on blogging for the telecom industry and I will attempt to answer your most burning questions.
[PSST - This is the part where you fill in your most burning questions down in the comments. Well, read the rest first and then comment.]
But let’s start here: WHY on earth would anyone want to blog when you could be closing your next big deal, enhancing customer service or frolicking in the rain?
Here are a few reasons why you might consider prioritizing blogging over whining about your fantasy football team:
- Blogging is good for your website’s health. Think of blogging like doing cardio for your website. It keeps it fresh, active and full of life. And Google likes current, active websites. So the more you blog, especially with the right content and keywords in mind, the higher Google will place you in search results. And that means more web traffic, more leads, more business.
- Blogging creates virtual “Mini Me’s” for you and your staff. There’s only one of you, and you only have one mouth, and can only talk to so many people at one time. But when you post a blog, your words are being added to the big library in the sky (or on the web) to live there happily ever forever (unless you take it down). So if you blog once a week, you’re essentially creating 52 online versions of “you” who are always selling and educating your target market.
- Blogging makes you a super hero. Well, maybe not, but it does establish you as an expert and thought leader in your field. And with the evolution of marketing to less sales-based and more relationship-based, this is critical to you building trust with your target audience. Especially if your blog posts address relieving specific pain points experienced by your audience.
- Blogging makes you more attractive. Ok silly question here, but would you rather kiss a real person or a blow-up doll? [God, I hope you said a real person.] Why? Something real is SO much better than something fake, and when you blog and put yourself out there, you become “REAL” to your audience. We do business with people we know, like and trust, so in that way, blogging makes you much more “attractive” in the business sense.
So its OK if you stare at my blogs. They're real, and I take great care of them. Heck its OK if you touch my blogs because in all reality, I'd really like you to share them with your friends. All of them. Because when great blogs get shared, the world becomes a better place, and everybody wins.