Unless you beat this "linchpin of lead-gen" your odds of making anything from THESE customers are approximately ZERO.

It's one of the biggest lead generation developments since the invention of the cold call.

And it could radically change your bank account if you make it work for you.

Yeah, I know that sounds kinda hypey, but it's backed by solid data and experience. Keep reading and see for yourself:

See, traditional marketing stinks.  Telecom Agents don't want "marketing".  They don't want pretty pictures, catchy slogans, and the relentless money suck that is traditional marketing.  Telecom agents don't want branding…You can't put your brand in the bank…you put MONEY in the bank.

Telecom agents need ROI that they can measure and reproduce.  They will not gamble. But they will invest..in stuff that works.  And other telecom agents are figuring out how to do this. Unfortunately, most are not and they will be left behind in the new world (think Travel Agents).

I've tested almost every tool in the marketing world.  I've seen what works and what doesn't.  And I'm here to tell you that to get the biggest bang for the telecom agency buck, telecom agents need to look no further than the most powerful force on the web.  Google.   There are two primary tools used to dominate Google.  Here's a detailed explanation of both:

1) Google Adwords:  Pay Per Click

Google is still the king of the Internet. If you "own" Google for the telecom industry, you can print money. Search Engine Optimization (SEO) can take time.  But not Pay Per Click (PPC).  There's no better way to get leads right now than PPC.  

So what is pay per click?  Here's what a typical Google Search looks like for a Telecom Agent in Los Angeles.

Those ads in the red boxes…to the right and at the top…are called Pay Per Click.  Every time one of these ads is clicked, that company pays Google a certain amount of money, anywhere from $0.10 to $50.  

Anyone can run an Adwords campaign.  But here's the catch.  Those business owners who know "the rules" of PPC will pay less…MUCH LESS…than those owners who shoot from the hip.  There's an algorithm that, when cracked, allows some companies to make big bucks with PPC, while other companies lose money.  Crack the code, or hire a company who has already cracked the code to run your campaign, and you can make money.  Further, you can track every aspect of this campaign, split test different versions, and improve your ROI systematically.  And  you can tell at any time whether you're making money or losing money with PPC.  It is literally marketing at its most advanced and transparent level.

Most importantly, you KNOW there's money to be made in this telecom niche because if these agents and companies weren't making money, they would know it and they would stop advertising with PPC.  So with that being said, here are the keys to a profitable campaign:

1) Know the Rules – If you don't, you'll pay twice as much money, and have terrible placement.  Get trained by Google for best results.

2) Know your Keywords - Some keywords are gold mines, some are money pits.  You can find the Google Keyword Tool here.  Use it and go nuts…

3) Measure Measure Measure – Use your Google Analytics to determine what works and what doesn't.  Make changes accordingly.  Google Analytics is FREE and can be found here.

2) Google Places

Google Places, formerly known as Google Maps, is FREE, is in its infancy, and VERY few telecom agents understand it.  And because it gives FREE placement, it's a GOLD MINE if you know how to move to the top.  Google Places can be found in the green area in the image above.  In my old marketing life, I've helped companies generate 100's of leads per month.  I created a video about how to do that here.

Click here to Discover How to Get Easy Telecom Leads with Google Places Local SEO

The good news is that we're bringing these same bank-busting marketing techniques to telecom agents.  The bad news is that due to the local nature of  the telecom agent market, we will limit how many telecom agents we help.  Stay tuned to this blog for more tips on how to take advantage of lead generation tips with Google as well as other avenues.